Media Theory

Analysis of Stuart Hall’s Encoding/Decoding

Arguably the single most widely circulated and debated of all Hall’s papers, ‘Encoding/decoding’ (1973/1980) had a major impact on the direction of cultural studies in the 1970s and 1980s and its central terms remain keywords in the field. The essay… Read More ›

Key Theories of Marshall McLuhan

Punning that one of his books was a ‘collide-oscope of interfaced situations’, the Canadian literary critic and internationally renowned media theorist, Marshall McLuhan (1911–1980), also hints at how his conceptual terrain needs to be viewed: through multiple lenses that bring different… Read More ›