Ideology

John Fiske and Television Culture

In his book, Television Culture, John Fiske said he faces the problem defining both television as well as culture. He defines television as a bearer/provoker of meaning and pleasure and culture as the generation and circulation of the variety of… Read More ›

Hegemony

Hegemony, initially a term referring to the dominance of one state within a confederation, is now generally understood to mean domination by consent. This broader meaning was coined and popularized in the 1930s by Italian Marxist Antonio Gramsci, who investigated… Read More ›